Pantone has announced that Viva Magenta 18-1750, a vibrant and bold shade of pink, is the colour of the year for 2023. This exciting colour choice is expected to inspire creativity and evoke strong emotions in the world of homeware antiques, fashion, and design.
In homeware and Antiques, Viva Magenta can be used as a statement colour to add a pop of interest to a room. Encouraging experimentation and self-expression without restraint, truly being a classy stand-out statement. Daring creatives can harness the full power of Viva Magenta in a velvet or leather couch or even a lacquered wall. A large vintage vase or a selection of pottery in this shade can add a unique and eye-catching element to a collection.
Alternatively for less bold statement, the colour can also be used in smaller doses as a a pop of colour, to bring a touch of brightness to a room, such as with a throw, cushion or a piece of art. As a sculptural Murano glass lighting fixture or striking ikebana floral arrangement making a punch in an all-neutral room.
In fashion Viva Magenta is sure to be a popular choice for clothing and accessories. It communicates powerful and empowering message, with assertiveness without it being aggressive. Take a spin on Viva into a more acceptable Diva.
This shade of pink can be paired with neutrals for a more subdued look or with other bold colours for a striking contrast. Viva Magenta can also be used as an accent in prints and patterns, bringing a fresh and playful vibe to any outfit.
"Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength" - Leatrice Eiseman, Executive Director, Pantone Color Institute
Viva Magenta can also be used to evoke strong emotions in design. The vibrant and bold shade of pink can be used to create a sense of excitement and energy in advertising, packaging, and branding. This colour can also be used in more calming and soothing ways, such as in spa and wellness designs, to create a sense of tranquility and balance.
Overall, Viva Magenta is a powerful and versatile colour that is sure to inspire creativity and evoke strong emotions in homeware antiques, fashion and design in 2023.
