You now know why, so here is how I started working on the brand.
The moment I knew I wanted to, and was ready to create my own brand I got on the phone one lunch time and contacted 12 people I knew were all creative and had started or wanted to start their own brand. I started up a live group by getting all of them together. We met up monthly and set targets to put all our creative and crazy ideas out of our heads and onto paper, giving feed back and bouncing ideas off each other. We were all able to benefit from each others experience to individually build on our goal in creating a brand. I knew it was important to have the right people around you to help you on the sometimes lonely journey of building a brand.
Even with a full time job I managed to research my market, and product mix, visit museums, take courses and go to national and intentional trade fairs markets and events.
I created mood boards - Pinterest was a great help with this. I bought lots of reference books on antiques, interior design and history, plus I did tons of research on product categories and on each product purchased.
I also found it useful to join lots of groups and speak to more professionals in the field of antiques. Determined to not just be an e-tail store but a brand to give in depth information and inspiration into the world of antiques. I also attended business and marketing seminars and took several course on history and antiques.
Whilst all this was going on I had to come up with a brand name so I could hold my web address and social media platforms.
Lets just say the last 2 years have been busy multi tasking and preparing for the brand. I'm also aware that learning really still does continue after school and university.
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